![]() ![]() MOSH Energy has electrolytes for hydration (no more people passing out at shows) it has Branch Chain Amino Acids (BCAA’s) for stamina and recovery, it has a ground breaking purified caffeine that is hybrid with blueberry antioxidants to deliver a lower dose caffeine while providing a sustainable energy, not a 15 minute sugar and caffeine rush followed by a major crash if another isn’t consumed. I formulated MOSH (Metal Organization Specializing Health) Energy. What is the mission of Mosh Energy? What does it intend to fill in the marketplace? Specifically with metalheads? I thought to myself that metal needs it’s very own exclusive beverage, a functional beverage that caters to the needs of the artist who play grueling sets and the fans that endure long shows and festivals.Ģ. Those companies are only concerned about product sales regardless of which demographic provides them. Monster Energy and Rockstar Energy target the heavy metal demographic however are not loyal only to metal, they also sponsor redneck rodeos, pop concerts and other events that have nothing to do with the metal community. One overwhelming issue that concerned me was the abundance of unhealthy energy drinks consumed by my fellow metal heads at concerts. I attended shows handing out free bottle water to everyone in attendance to assure hydration, ear plugs to protect hearing as well as free gym memberships and other incentives from local health oriented businesses. As part of the campaign, I tried to look at the metal scene and do what I could to encourage smarter choices while keeping it metal as possible. I designed the campaign as an avenue for those in the metal community to have somewhere to go that wasn’t lame for all of their workout, diet and general health tips. The concept of MOSH Energy was born out of a campaign I had started called Healthy Metal. Where did the idea for Mosh Energy come from and who came up with it? He was kind enough to take the time to answer them. Compelled by the concept, I asked Douglas Berry if he could answer a few of my questions regarding MOSH Energy, as well as some of his other products. Right away I found this to be an incredibly cool concept, and something that can work if marketed correctly. stands for (Metal Organization Specializing Health) and within the organization/brand I have formulated MOSH ENERGY DRINK which is a healthier alternative energy drink formulated with metal artist and fans in mind.” Here’s an excerpt from the mind behind the product (just one of many great ideas he has), Douglas Berry: Now get this, it’s also specifically formulated for band members and metalheads who, as you all know, expend a shitload of energy moshing, banging heads, crowd surfing, and doing other physical exploits. MOSH Energy is a product that will directly compete in the Energy drink market, but with a metal twist – It is targeted specifically at metalheads and for metal shows. I found one of them particularly compelling – MOSH Energy drink. ![]() What’s started happening is that I’m being contacted by metalheads that have products that aren’t music but still metalhead related. The prime directive of my quest is find and give exposure to great metal music that’s ignored by big labels and big metal sites. One of the things that has happened in these early stages of the Metal Mofos journey is my exposure to things within the community that are peripherally related to what my quest is. ![]()
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